So some of you more attuned intarwebs folks may have heard of a game recently released called ‘assassins creed’.This game was marketed basically by an attractive young lady named Jade Raymond.
The quirky thing about this particular campaign was that instead of the game itself being the focus of the marketing, it was Jade. Her face was everywhere with the game logo, almost as if to say that you were buying HER GAME. This was one of the pictures that was circulated nearly every time the game was mentioned:
Shortly thereafter, there was a ‘rumor’ spreading around (from a Kotaku article) that Jade was going to do a spread for Maxim in a green and white striped bikini. This was sort of a tipping point for the gaming community. At this point it was pretty clear that Ubisoft was simply whoring Jade out to sell the game.
After a short while, Dave from chugworth.com drew a comic depicting pretty much what everyone was thinking:
This went over .. smashingly well. The comic could be found everywhere, people had a laughing good time and it wasn’t long before Jade and Ubisoft got wind of the comic. I personally found the comic on 4chan one night and was curious what in the hell it was talking about - 15 minutes of googling later I was all caught up.
Ubisoft was pissed - they didn’t like the idea that people thought they were whoring Jade out for the sake of the games success. The comic was first seen by Ubisoft on the something awful forums and it seems just a good a ‘target’ as any. They contacted lowtax (the owner of SA) and sent him a cease and desist letter, that also threataned legal action.
Game, set, match.
The community was right. Ubisoft got ousted and now they’re scrambling to save face. It’s been a few days since they sent the letter, and there hasn’t been any more information as of yet over the legal threat at all - Technially Lowtax is protected by law. If a user posts content on a system, the owner of that system is not responsible for the users actions. Lowtax is safe, and it’s clear that Ubisofts lawyers just want to drag it out to squeeze money out of Ubisoft. This was the case for roughly 3 days.
I also found an interview on youtube with her: http://www.youtube.com/watch?v=HMBkIPLJLT0&feature=related wherein I get the distinct impression she didn’t get to where she is now because of her “programming ability”.
Last Night, Dave from chugworth posted a journal entry on deviantart basically addressing what I suppose was a slurry of emails and nag requests about the comic, and his intentions with it. From his entry, its quite clear hes a /b/tard :)
Daves deviantart journal entry is mirrored below:
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"This is What Moralfags Actually Believe"
Journal Entry: Mon Nov 19, 2007, 7:34 PM
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Mood:
Hungry - Listening to: Cows.
- Watching: The cows come home.
- Playing: JADE’S GAME! YES! REALLY!
- Eating: The cows after they come home.
- Drinking: Wasser
Hoo boy. Who'd have thought 2 hours of messing around in Photoshop due to random boredom one night could result in so much DRAMA! Actually, it was probably inevetiable since the internet is full of morons who think they know everything (myself included).
So, to dispel some misunderstandings caused by up-their-own-arse moralistic faggots, here's a “Buy Jade's Game” MORAL-O-FAQ!
Q: Did you Buy Jade's Game?
A: As a matter of fact, I did. I've had it pre-orderded since before I knew of poor Jade's existence, since it looked quite nifty. Sadly, despite being promising in many areas, it gets very boring rather quickly, and has the most ridiculous plot since Star Ocean 3 (This is Jade's game… with a Sci-fi/Horror twist). Oh well.
Q: Why do you hate Jade? Leave Jade alone!
A: Personally, I have nothing against her. I just found the entire situation of HER being more heavily marketed and gaining more “press” (and I use the term loosely) coverage, than THE GAME to be somewhat amusing. In fact, fair do's to her working her way to a cushy position like “Executive Producer”, it really is the ideal job; since all you do is sit around doing nothing and get paid for it. RESULT!
But I digress, this has nothing to do the matter at hand.
Q: What statement are you trying to make with the Jade Comic?
A: If you would take some time to read the links I originally posted along with the comic, you see that the primary reason for it's existence is the “Jade Hype” on videogame forums, blogs and “news” sites like Kotaku (lolz). Although Ubi-Soft UNDOUBTEDLY whored Jade out to an extent, it really wasn't any more than how say, Cliffy B whore's HIMSELF out. The difference is, forum nerds, bloggers and Kotaku (lolz) got rather more hot and bothered for Jade than they would for old Cliffy.
So, I suppose Jade could be classed as “Collateral Damage”, which may not be very fair, but honestly, if you really care about something as trivial as a comic, you're a collossal faggot (that goes for you ladies too). A joke is a joke, and is only as harmful to you as you let it be.
When someone makes a joke about you, it is YOU who chooses whether or not it becomes EPIC BUTTHURT, not the other way around.
Q: What if Ubi-Soft sue you?
A: They won't, because they don't have a case. As obviously tastless and unsubtle as the comic may be, it is no different to (for example) Dave Chappele dressing up as R.Kelly and pretending to pee in someone's mouth or cartoons in newspapers showing George Bush as the devil. It is merely bullying tactics, and would reflect more badly on them than anyone else.
Q: What is a “moralfag”?
A: A moralfag is a person who's principals are so far wedged up their own backside that they believe that any any remotely derogatory commentary made on anyone else is unnaceptable, unfounded, sexist, racist and, possibly, EVIL. That is, of course, unless they are the ones doing it. Moralfags are also utterly convinced that their view of morality is the ONLY view, and anyone who disagrees can GTFOTHX!
In summary, a moralfag is 99% of DeviantArt users. OH SHIT!
Q: Are you a moralfag?
A: No, I'm just a self-satisfied cunt.
Have fun flaming, arse-lickers!
